December 14, 2023

Is eFormula a Legitimate Business Model?

The e-formula has recently gained much attention as a unique eCommerce business model. It promises to help anyone quickly launch a profitable online store. However, some doubt exists about the legitimacy of the eFormula training system and whether it can deliver on its claims. 

There are many factors to evaluate when determining the legitimacy of an eCommerce business model.

A comprehensive analysis should examine what the eformula program includes, who created it, and how it compares to other established eCommerce courses. 

The goal is to objectively assess the available facts to get an informed opinion about the authenticity of the eformula training.

What is The eFormula?

What is the eFormula Training Program?

eFormula is an eCommerce training program developed by Aidan Booth and Steve Clayton that teaches people how to build highly profitable online stores using drop shipping. It provides:

  • Step-by-step training on finding winning products
  • Creating high-converting stores
  • Driving traffic
  • Scaling using automation

The core of the eformula program is its unique 8-phase business model system:

  1. Market research: Identifying profitable, underserved niches and winning products to promote.
  2. Store Setup: Creating high-converting Shopify stores tailored to the chosen niche. 
  3. Inventory Supply: Finding reliable suppliers and automating order fulfillment with Oberlo.
  4. Traffic Generation: Driving targeted organic and paid traffic to the online store.
  5. Follow-Up Emails: Using email sequences to recover abandoned carts.
  6. Upsells: Increasing order value with carefully crafted upsell offers.
  7. Viral Traffic: Getting free social media traffic and word-of-mouth referrals.
  8. Analytics: Continuously split-test and optimize the store for higher conversions.

This phased system allows eFormula members to methodically build their eCommerce business from the ground up and scale it to 6-7 figures per year in revenue. The training aims to minimize risks and maximize success rates for beginners through this strategic approach.

eFormula Founders: Aidan Booth and Steve Clayton

Aidan Booth and Steve Clayton, two seasoned internet marketers, created eFormula. Aidan Booth is a multi-millionaire online entrepreneur who has made several successful internet businesses and mentored thousands of eCommerce students. 

His partner, Steve Clayton, is also an established e-commerce expert and trainer with over 12 years of experience coaching students on building automated online stores. Together, they have generated over $100 million in sales through various online businesses and training programs. 

Booth and Clayton have known each other for over a decade and have partnered on several successful launches before creating e-Formula. Their partnership combines Aidan’s marketing expertise and Steve’s eCommerce knowledge, which they leverage in the eFormula training program.

The founders clarified their proven e-commerce techniques into a step-by-step system anyone can follow. Their extensive experience in the field and past training programs lend credibility to Eformula’s claims of enabling beginners to build profitable online stores.

Factors Supporting e-Formula Legitimacy

The e-formula program has several factors that contribute to its legitimacy as an e-commerce business model:

  • The e-formula was created by Aidan Booth and Steve Clayton, two highly successful internet marketers with proven track records in e-commerce. They have completed multiple successful online businesses and training programs over the past decade.
  • The core principles and methods taught in the eFormula are based on proven e-commerce and dropshipping business models. The program teaches students to build automated online stores and leverage dropshipping suppliers to fulfill orders, which are established eCommerce models.
  • There are numerous documented success stories from graduates of the e-formula program who have built profitable online stores. Many students claim to be making thousands per month utilizing the eformula system.
  • The e-formula training curriculum is comprehensive and regularly updated. It provides detailed guidance on building and managing online stores, indicating extensive time and resources invested into creating a legitimate program.
  • eFormula gets positive reviews online from independent beta testers and affiliate marketers who have evaluated the program’s content and legitimacy.

Evaluation of the Success Ratio

Eformula’s creators claim an incredibly high success rate. Students who complete the training make money with their online store. However, these claims should be evaluated critically based on available data. 

The actual percentage of the mentor’s previous course students earning over $1000 per month is likely between 2 and 5%. In contrast, some students achieve high earnings.

While students undoubtedly succeed, their claimed impartial data and analysis do not substantiate the success rate. As with any program, dedication, and skill are vital in determining results.

Addressing Daubt

Some reviews mention Eformula’s training and business model as good, but at the same time, others have raised doubts about its claims and effectiveness. Some key criticisms include:

  1. High upfront cost: The entire program costs $3,497, which some reviewers felt needed an explicit guarantee of success. This one-time fee, however, provides lifetime training, tools, and support for community access. The founders say this is a decent deal compared to continuous coaching programs.
  2. Overly optimistic success stories: Reviewers say that many success stories come from the owners of eformula, so they need to be checked by someone else.
  3. It might only work for some. There are questions about whether the tactics will also work. The researchers disagree that their methods adapt to evolving algorithms and trends. They also say dedication and hard work are required so that eformula won’t be a passive income solution.

Assessing eCommerce legitimacy

When evaluating any eCommerce business model, there are specific criteria to assess its legitimacy and viability. According to:

  • Having a real product or service to sell: Legitimate eCommerce models sell actual products or services that provide value to customers. The product details should be clearly explained.
  • Transparency about costs and earnings: Reputable eCommerce models are upfront about potential costs, risks, and realistic earning potential. Income disclaimers provide clarity.
  • Observation with rules and regulations: The business should comply with eCommerce laws on matters like taxes, privacy, consumer protection, etc., in the regions in which it operates.
  • Positive independent reviews: Genuine customer reviews, industry expert analyses, and third-party validation indicate legitimacy. Skepticism from these sources warrants further evaluation.
  • Reasonable entry costs: Modest entry fees and costs make participation accessible for aspiring entrepreneurs. Exorbitant fees may indicate a scam.

The upcoming eformula across these parameters will reveal whether it is a legitimate business model worth investing in. Examining its specific pros and cons and comparisons to other models provides more profound insight.

Compared to Other Models

eFormula utilizes a unique “Kibo Code” style e-commerce model (the old method of the same mentors) that differs from many other popular e-commerce business frameworks. According to one analysis, the Kibo model is more beginner-friendly than Shopify stores or Amazon FBA models.

The eformula model aims to simplify setting up an online store, sourcing products, and managing inventory and shipping. For example, eformula shows students how to dropship products directly from suppliers versus holding their list. This contrasts with the Amazon FBA model, which requires sellers to purchase and ship stock to Amazon warehouses.

The eformula model does not require an upfront investment in Shopify or another e-commerce platform. Instead, it teaches how to launch quickly using essential website builders of Cartzy and free or low-cost applications.

While other legitimate models like Amazon FBA or Shopify stores can work, eformula stands out with its heavy emphasis on dropshipping and training for e-commerce beginners to get started with minimal financial risk or overhead. However, it does require an investment of time and effort to learn and implement the eformula system.

Pros of eFormula

How Does the eFormula Method Work?
How Does the eFormula Method Work?

The eformula program offers several key advantages as an e-commerce business model. Firstly, the step-by-step training guides you through setting up your unique online store from start to finish. This provides beginners with a clear roadmap for launching their business. Additionally, Aidan and Steve emphasize finding untapped niche markets with little competition, improving your chances of success. 

Another benefit is the focus on dropshipping suppliers and automation. This removes the need to hold inventory or ship products yourself. The AI software tools integrate with suppliers to automate order fulfillment. Furthermore, the eformula includes ongoing support. You get access to a community and mentors for advice when needed.

Overall, the eformula model simplifies the process of starting an online business. Combining step-by-step training, automation, and support provides beginners a legitimate path to e-commerce success.

Cons of eFormula 

While eformula presents a unique and potentially lucrative eCommerce model, it has some drawbacks.

  • The initial investment can be high. Buying into the entire program, tools, and coaching can cost thousands of dollars upfront. This may make it prohibitive for some budgets.
  • There is a steep learning curve. Mastering all aspects of the business model takes significant time and effort. Beginners may find it overwhelming.
  • It requires hard work. This is not a passive income stream. According to the model, success depends on an active effort to build the business. Time must be invested daily.
  • Results may differ. Many people have succeeded with mentors’ past courses, but the results will depend significantly on how each person implements the method. There is no promise of success.
  • Limited support: While eFormula offers some coaching, users have complained about minimal ongoing support after the initial training.
  • Dependence on particular platforms: Dependence on media such as Shopify exposes consumers to their terms of service and other fees beyond their control.

Overall, eFormula provides a proven framework but requires significant investment and effort. Users should weigh the cons before jumping in.

Is eFormula worth it?

When considering any business opportunity or training program like eformula, considering the costs versus the potential benefits is important to determine if it’s worth investing in. 

The upfront cost of the eformula system is $3,497. This includes access to the 8-module live training course, software tools, coaching calls, a private community forum, and other resources. This price point is reasonable and justifiable compared to college degrees or additional extensive e-commerce education.

Independent eFormula reviews suggest being cautious about quick riches or passive income stream claims. Building a profitable online store still requires consistent effort and skill. The training itself has value but is not a magic bullet.

Ultimately, the return on investment from e-formula depends significantly on how diligently you apply the strategies and leverage the resources provided. It can facilitate e-commerce success but requires time, effort, and skills. Assess your commitment level and skills before determining if the price is worthwhile.

Deciding If It’s Right For You

When evaluating if the formula is the right e-commerce business model for you, there are a few key factors to consider:

  • Time commitment – The eformula system does require an upfront time investment to set up your online store, source products, and launch marketing campaigns. You’ll need to devote focused effort, especially at first. Consider if you can make this commitment. 
  • Technical skills – While no coding is required, you need tech savvy to navigate tools like Cartzy, Shopify, Amazon, and Facebook ads. Some background in online business is helpful.
  • Financial investment – The upfront program cost is reasonable, but you need capital to invest in inventory, tools, and marketing spending to get traction. Budget at least $1000-2000 to get started and have funds to reinvest as you scale.
  • Mindset – An entrepreneurial mindset focused on testing, tweaking, and analyzing is key. Being resilient and viewing failures as learning opportunities is important before seeing success.
  • Patience – This is not a get-rich-quick scheme. It takes consistent effort over 6-12 months to build organic traction. If overnight success is expected, there are better fits than this model.

Consider your situation and goals. While results vary, with realistic expectations, eformula can be a legitimate path to building an online business with the right commitment. Weigh if you can dedicate the time and effort required in your current season of life. There are no guarantees of success, but many have achieved results through persistence and savvy execution.


After comprehensively analyzing various factors, we can conclude that the eformula is a legitimate program. 

The founders of eformula, Aidan Booth and Steve Clayton, have proven track records as successful online entrepreneurs. 

There are some skeptical viewpoints about eformula. However, the core principles and training sound good, according to most third-party reviews. Compared to other legitimate ecommerce business models, eformula stands up reasonably well.

This perfect program, the e-formula provides actionable training for building profitable e-commerce stores. For those interested in exploring it further, we recommend researching genuine user reviews and results to decide if it fits your goals and skills. Approached realistically and with hard work, it can be a legitimate business opportunity.

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About the author 

Daniel EcomExpert

I am an Internet marketing and e-commerce specialist with a track record of effectively building and selling several online businesses over a decade. My suggestions and opinions are constantly research-based, originating from my plentiful experience and understanding. This knowledge has made me a reliable source amongst aspiring online entrepreneurs and eCom store owners.

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