December 18, 2023

Aidan Booth and Steve Clayton are two e-commerce business entrepreneurs. They created this upcoming eFormula system to teach people how to build successful online stores using their tested business model.

This training program provides a step-by-step system to help individuals launch successful e-commerce businesses without experience.

Aidan Booth and Steve Clayton are experts in e-commerce, online marketing, and software development. 

They realized many people needed help starting an online business and wanted to share their knowledge and shortcuts through the eFormula program. Their goal is to make e-commerce success possible for anyone willing to put in the effort using their proven 5-step framework.

The eFormula program aims to provide aspiring entrepreneurs with the strategies and tools to build profitable e-commerce businesses. It focuses on finding winning products, identifying reputable suppliers, creating high-converting online stores, driving targeted traffic, and scaling using automation.

Understanding the eFormula Business Model

The eFormula program teaches students how to launch successful e-commerce businesses using a unique dropshipping model. Dropshipping allows online sellers to list products for sale without actually stocking inventory. 

When an order is placed, the seller buys the item from a third-party supplier or factory and then ships it directly to the customer.eFormula aims to eliminate common pain points of traditional dropshipping, such as long shipping times and poor-quality products, through its sourcing methods. 

eFormula teaches students to source high-quality products from US-based suppliers that can ship quickly to customers. This results in a superior buying experience.

Additionally, eFormula emphasizes finding winning products using data-driven methods, building brand authority sites, and scaling through social media ads. 

By leveraging automation and proven e-commerce techniques, students can build highly profitable online stores without handling inventory or shipping. With the program’s help, dropshipping stores can be launched with a long-term track record of success.

Breaking Down the eFormula Cost

The eFormula program costs $3,497 if you pay in a single payment. This price includes the following components outlined in the step-by-step eFormula system for setting up a profitable e-commerce business. This contains training modules, video lessons, case studies, AI software, and more.

  • Access to the eFormula private community and forum for connecting with other members.
  • Done-for-you services like store setup, product sourcing, and marketing campaigns to accelerate your business.
  • Bonus training programs like eFormula Live Recordings (valued at $3,997) and 7-Figure Scaling Secrets (valued at $4,997).
  • The core eFormula system and training are valued at $1,997. So, the additional services, bonuses, and done-for-you assets make up the remaining cost. Overall, the $3,497 price tag reflects the comprehensive nature of the program.

Payment and Financing Options

The price of eFormula is $3,497, but only if you pay for the whole program at once. Some users may need help paying the big sum simultaneously. In that case, you can choose the monthly payment plan of $997 for 4 months.

The eFormula cost is $3,497 for the course if you pay upfront. But you can also go with their payment plan, where you make four payments of $997 over 4 months. Opting for the installment plan slightly increases the total cost compared to the one-time payment.

The payment plan allows you to get started with the program for a lower initial investment. It can significantly improve affordability if you need more funds for a total payment. However, paying the lump sum upfront can save you a few hundred dollars in total coaching fees.

Consider your financial situation and choose the payment method that you are most comfortable with.

Additional Startup Cost Considerations


While the eFormula program has a set cost, other expenses exist to factor in when starting an eCommerce business. Here are some of the significant additional costs to budget for:

  • Store Hosting: To launch your online store, you’ll need web hosting, which can cost $25–100 per month, depending on the plan. Mentors suggest using the cost-effective Cartzy platform, which built tools inside. Or use popular platforms like Shopify, Wiz, or Woocommerce plugins for WordPress.
  • Domain Registration: You’ll need to buy a custom domain name for your store, typically costing $10–15 annually. Popular registrars include Namecheap, GoDaddy, and Cloudflare Domains.
  • Payment Processing: To accept payments, you’ll need a merchant account and payment gateway, which can have monthly fees of $25–100, depending on transaction volume. Popular options are Stripe and PayPal.
  • Marketing: Paid advertising and marketing are crucial for getting traffic and sales. Budget at least $300–500 per month as a starting point for platforms like Facebook Ads, Google Ads, influencer marketing, etc.
  • Business Licensing: Depending on your location, you may need a reseller’s permit or sales tax license to operate legally, costing $50–100 annually.
  • Software: For inventory management, order tracking, etc., you may need eCommerce software like Shopify ($29–299 per month) or plugins for WordPress stores like WooCommerce. The Cartzy platform offers inbuilt features at zero additional costs.
  • Initial Inventory: Depending on the products you sell, buying initial inventory could range from a few hundred to several thousand dollars.

So, in addition to the core eFormula program cost, plan on an extra minimum budget of $500-1000 per month for these startup expenses and business operations costs. The exact amount depends mainly on your specific business model and scale.

Analyzing the Value of Money

The eFormula program is a considerable investment, so it’s natural to wonder if you get good value for your money. According to user testimonials and reviews, most users found the program worthwhile, given the earning potential it unlocks.

For instance, Steve Clayton mentions how students following the program can build successful stores that generate $10,000 or more in monthly profits. The program equips you with proven strategies to create automated and passive income from e-commerce.

Compared to the potential six-figure income possible annually, the one-time investment in the program can deliver an excellent ROI. However, success ultimately depends on how well you implement the training. The mentor’s previous course reviews mention students making $20k or more within the first few months.

The eFormula course is designed to provide immense value via eight modules of step-by-step training videos, case studies, PDFs, live coaching calls, ad management software, AI tools, and more. The value unlocked from their knowledge and tools justifies the investment cost.

Compared to Other Programs

The eFormula program has a unique pricing model compared to other popular e-commerce training programs. For example, the total cost is $3,497. This includes access to the training course and done-for-you services like store setup and product sourcing. They focus more on providing training and education without additional services.

This total payment investment may be cheaper for small business owners than the high startup costs of other providers’ all-inclusive packages. The eFormula program tries to give users better value for their money.

Is the eFormula Worth the Investment?

When analyzing the cost of the eFormula program, it’s important to assess the potential value you get in return. According to eFormula Reviews and Bonus, the core program costs $3,497. 

However, this cost includes 8 training modules, a private community forum, and lifetime access to software tools. Based on user reviews, the step-by-step training and ongoing support provide tremendous value for e-commerce beginners.

Compared to alternatives, the cost is quite competitive. As per eFormula review and bonuses, similar e-commerce training programs can cost over $5,000. Given the comprehensive nature of the training, many students believe the program delivers a strong return on investment. 

The course aims to take you from a beginner to running a profitable online business. Considering the potential earnings from a successful e-commerce store, the upfront investment in eFormula can pay for itself quickly.

Overall, the cost seems well justified for those serious about starting an online business based on the content provided. Of course, results ultimately depend on how well you apply the training. However, many reviews suggest the value received exceeds the investment.


The eFormula program requires a considerable upfront investment, but the potential return could far exceed the initial costs if implemented successfully. Based on entrepreneurs’ success stories, the program provides tremendous value through its step-by-step training, mentorship opportunities, and proven business model. However, aspiring entrepreneurs should carefully evaluate their financial situation before enrolling.

For readers still trying to decide whether eFormula is the right fit, I recommend thoroughly researching the program details and costs on the official website. 

Speaking to past members can also provide more insights into the value derived from the program. EFormula seems like a worthwhile investment for motivated individuals seeking an e-commerce home run, but guarantees of “easy money” should be taken with a grain of salt. 

Consistent effort over time is required to build a profitable online business.

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About the author 

Daniel EcomExpert

I am an Internet marketing and e-commerce specialist with a track record of effectively building and selling several online businesses over a decade. My suggestions and opinions are constantly research-based, originating from my plentiful experience and understanding. This knowledge has made me a reliable source amongst aspiring online entrepreneurs and eCom store owners.

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